Einblick in meine Arbeiten
A holistic hair studio in Australia that sees people as a whole —through organic treatments, mindfulness, and ritual. In close collaboration with the founder, the strategic work shaped a conscious beauty brand with a clear vision, positioning, and soul.
A strategic concept exploring how Thalia can evolve from a retailer into a cultural love brand.The idea: reimagining Thalia as a brand that connects people through emotion, storytelling, and meaningful encounters.
The Fall/Winter 2023/24 campaign translates brand values into a natural, calm visual language.
A gentle, magical storytelling experience leads through the “Forest of Friendship.”
Creative concept & execution: Team Creation at FOND OF
A vision for the future of the brand: a place where families can experience the values of Affenzahn. Utopia Park brings storytelling into physical space — an adventure shaped by nature, movement, and shared discovery.
In co-creation with Martin Baltscheit
